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WXGP
WXGP set out to build a watercross series that looks as fast as it races. For 2026 that meant one visual system stretched across three rounds — Altus, Little Elm and Paris — covering what the riders wear, what sponsors hold and what fans scroll.
out.
THE GP
JERSEY
The race jersey for the WXGP series, offered in four colourways and worn on the water all season.
Season
tri-fold
The 2026 season story in print — built for sponsors, host cities and race families. Keep scrolling to open it up.
EVENT
IDENTITIES
Paddock
kit.
Everything the series touches on race weekend — check-in signage, crew and race-control shirts, rider jerseys and the paddock HQ — built on one system, so the whole venue reads WXGP from the car park to the start line.
One series.
Three festivals.
Endless energy.
A vertical story kit for the whole season. One locked line of type, a colour ribbon that follows the rider, and a new frame every race day — built to post from the shoreline.
One template.
Every rider.
Beach Bash, Round 02. One locked layout — Texas flag, date block, venue and the sponsor wall — with a slot for the rider’s photo, name and number. Every racer on the entry list gets a poster of their own to share.
The campaign
wall.
Schedule drops, round posters, the 24×36 “Built by racers” print and the free-jersey push — one season, lit up across socials, the paddock and the host cities.
“wXgp represents exactly what we want regional partners to be. They’re building events with racers in mind while creating an experience that cities, families, and sponsors want to be part of.”
Every frame
feeds the system.
The work starts at the waterline. Paddock portraits and on-water action become the raw material for the story reel, the rider posters and the jersey drops — so everything the series puts out looks like the series.